Meet Our Founder: Tod A. Wilson
Building America’s Sweet Potato Pie Brand
For over two decades, Tod A. Wilson has poured his heart into building one thing: a brand that defines premium Southern pies. As the founder of Mr. Tod's Pies, Wilson’s entrepreneurial journey began long before becoming the first-ever business featured on ABC’s Shark Tank. What started as a small passion project has grown into a nationally recognized brand trusted by grocery partners, distributors, and consumers across the country.
Like any great founder’s story, the journey has had its share of ebbs and flows — but the vision has remained crystal clear: to make Mr. Tod’s synonymous with pies the way Starbucks is with coffee or Uber is with ridesharing. Driven by resilience, passion, and an unwavering focus on brand equity, Wilson has led Mr. Tod’s Pies into national grocery chains, major foodservice distribution, retail cafes, and online shipping platforms. Today, with expanded wholesale production, a flagship retail cafe opening in Newark NJ, and growing partnerships with key food industry leaders, Mr. Tod’s Pies continues its ascent as America’s Sweet Potato Pie Brand.
And through it all, as Mr. Tod says, “I’m more excited today than I was when I first started — because the best chapters are still ahead."