Mr. Tod's Blog

From Street Corners to National Chains: The Sweet Potato Pie Journey That Started It All In the late 1980s, while most of my peers were chasing the fast life—or worse—I was chasing a diffe … read more

In the late 1990s, my original vision started with a simple question: “Why bake, when we can do it for you?” That question led to the creation of whybake.com — my first attempt at bu … read more

Few desserts hold a place in the American heart like sweet potato pie. For generations, this rich, creamy, perfectly spiced pie has graced Southern tables at holidays, Sunday dinners, and family gathe … read more

Before there was Wonder and Goldbelly I had the idea to create a central website for all things dessert -WHYBAKE.COM. In my mind it was going to be the premium destination (thus the Mercedes … read more

TRUE STORY: When I first created the Mr. Tod's Pie Factory name I had no idea what kind of logo I wanted. What I did know is that I didn't want anyone to know who Mr. Tod was thinking they might not b … read more