The Journey of Mr. Tod’s Pies: Then and Now

In the late 1990s, my original vision started with a simple question: “Why bake, when we can do it for you?” That question led to the creation of whybake.com — my first attempt at building an online destination for premium desserts, long before e-commerce became what it is today.

But as business often goes, the journey took a different turn. Instead of becoming a marketplace for others, I found myself perfecting my own recipes and introducing America to the pies that would eventually define the Mr. Tod’s brand — most notably, our now-famous Sweet Potato Pie.

Over the years, Mr. Tod’s Pies grew from farmers markets to regional grocery stores, direct-to-consumer shipping, and even national media exposure — including a pioneering appearance as the very first entrepreneur ever to pitch on Shark Tank.

Today, Mr. Tod’s Pies is writing a new chapter.

With a renewed focus on expanding access to our premium Southern-style desserts, we are entering new markets and meeting customers where they are — from our upcoming retail bakery café in Newark, NJ to national availability on modern delivery platforms like Uber Eats, DoorDash, and Walmart Marketplace.

Our original whybake.com domain still lives on — quietly redirecting to our flagship site at mrtods.com — a reminder of where this journey began, and how far it has come.

We’re not done yet. In many ways, we’re just getting started.  Serving pie to bring people together.