Mr. Tod's Blog

Before there was Wonder and Goldbelly I had the idea to create a central website for all things dessert -WHYBAKE.COM. In my mind it was going to be the premium destination (thus the Mercedes … read more

TRUE STORY: When I first created the Mr. Tod's Pie Factory name I had no idea what kind of logo I wanted. What I did know is that I didn't want anyone to know who Mr. Tod was thinking they might not b … read more

As they say down South....We finna have some fun with this!Given our hyper focus on making Mr. Tod's a household name, we certainly know which product to lead with:- Culturally the #1 food item (not j … read more

FUN FACT: In 1999 my orginal plan was to create an online marketplace for all things dessert. A website where you could order the best pies, cookies, cakes etc, and we would serve as the broker/cleari … read more

Pie holds a special place in the hearts of many.  As a company and as a brand we’re committed to restoring how special that sacred place is.Who doesn’t remember mama rolling out a pie crust after … read more