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Mr. Tod's Blog

The DOT COM Era

The DOT COM Era

Posted by Mr. Tod on Jun 13th 2024

Before there was Wonder and Goldbelly I had the idea to create a central website for all things dessert -WHYBAKE.COM. In my mind it was going to be the premium destination (thus the Mercedes … read more
The Evolution of A Brand

The Evolution of A Brand

Posted by Mr. Tod on Dec 29th 2023

TRUE STORY: When I first created the Mr. Tod's Pie Factory name I had no idea what kind of logo I wanted. What I did know is that I didn't want anyone to know who Mr. Tod was thinking they might not b … read more
WHYBAKE.COM

WHYBAKE.COM

Posted by Mr. Tod on May 7th 2023

FUN FACT: In 1999 my orginal plan was to create an online marketplace for all things dessert. A website where you could order the best pies, cookies, cakes etc, and we would serve as the broker/cleari … read more
I Like Pie

I Like Pie

Posted by Mr. Tod on Mar 6th 2023

Pie holds a special place in the hearts of many.  As a company and as a brand we’re committed to restoring how special that sacred place is.Who doesn’t remember mama rolling out a pie crust after … read more

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