Recent Posts

• Jun 18th 2025

  The History and Legacy of Sweet Potato Pie: America’s Favorite Southern Dessert

  Few desserts hold a place in the American heart like sweet potato pie. For generations, this rich, c

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• Jun 13th 2024

  The DOT COM Era

  Before there was Wonder and Goldbelly I had the idea to create a central website for all things

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• Dec 29th 2023

  The Evolution of A Brand

  TRUE STORY: When I first created the Mr. Tod's Pie Factory name I had no idea what kind of logo I wa

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• May 7th 2023

  WHYBAKE.COM

  FUN FACT: In 1999 my orginal plan was to create an online marketplace for all things dessert. A webs

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